Factors Affecting Saudi Consumer Trust in E-commerce: A Quantitative Analysis
نویسندگان
چکیده
منابع مشابه
Identification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
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According to previous studies of online consumer behaviour, three factors are the most influential on purchasing behavior brand, colour and position of the product on the screen. However, a simultaneous influence of these three factors on the consumer decision making process has not been investigated previously. In this particular work we aim to execute a comprehensive study of the influence of...
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This paper presents findings from a study examining the diffusion and adoption of online retailing in Saudi Arabia. Although the country has the largest and fastest growing Information and Communication Technologies (ICT) sector in the Arab region, growth in e-commerce activities has not progressed at a commensurate rate. In general, Saudi retailers have not kept pace with the global growth of ...
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Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key ...
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We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other’s trust of buyers/sellers [OTBS] and third party recognition [TPR]) would affect an individual’s trust in C2C e-commerce. However contrary to studies of other types of e-comm...
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ژورنال
عنوان ژورنال: International Journal of Computer Applications
سال: 2018
ISSN: 0975-8887
DOI: 10.5120/ijca2018918102